Vision
Our team focuses on two core businesses- brand development and brand support. We help fledgling projects with strategically planning their market entrance, brand development and creating its identity; with already-functioning brands we use integrated marketing communication tools to build and support the brand.
Integrated marketing communication
360 marketing enables us to bring the brand to the attention of a wide spectrum of potential clients thanks to tools that are appropriate and useful.
CRM and sales support
Whether it be direct addressing or direct purchasing incentives, they all work as sales support and direct marketing for your clients. Although we won’t be the only ones to address them, we can make sure they are well taken care of and listen to us.
Guest management | Client databases | Loyalty programs | Competitions | Direct mailing
Creative development and corporate identity
If you have a new business idea for a product or service, the next step is to create a successful brand that will be worthy of your vision and will be a support throughout its lifespan. BowTie will find the brand’s true face and character, and will achieve that elusive connection between you, your brand and your target market. We will simply complete your ideas with ours and together, we will create a unique brand that will be the building block for achieving your goals.
Creative |Logotype | Claim | Graphic manual | Stationery
Event Marketing
Our claim is: “Connecting brands with emotions” – and that is exactly what event marketing and sponsoring is all about. Preparing a unique experience for visitors that will evoke positive emotions. Emotions that they will connect with your brand. So let’s organize events where the only reaction will be positive!
Press conferences | Internal and external events | Road shows | Sports and cultural public events | Partnerships and fundraising
DTP and promo materials
Once your brand is created, trust us when we say you’ll want to see it everywhere. You’ll be proud of it and will be glad to show it – to everyone. Some show off, some are more subtle; whichever you prefer, we will be happy to help you.
Preparing prints | POP | POS | Corporate and promotional materials
Creating and managing websites
Your website is your and our business card. It is often the first contact between you and your client. That’s why we create attractive, simple and clear websites. In the background of all the websites we create is the BowTie portal, which, thanks to its functionality, also serves as a CRM portal, a mailing portal and content manager. It can be expanded to include a reservation, event or e-shop portal.
Web design | Web hosting | SEO | Copywriting | Responsive web | PPC
Advertising
Today’s marketing is not just advertising, nowadays advertising is just one of its tools; a tool that is necessary to combine with others so they create a whole with the biggest possible outreach. Just don’t forget catchy content, otherwise, in today’s overcrowded world, you simply won’t register!
Advertising and media campaigns | Appropriate communicational platforms | Timing | Media Purchasing
Social media
It is impossible to ignore the power of social media, despite what we may think of them. We consider them a part of innovation and use their potential to the fullest. We actually enjoy them! So stop being anti-social and let’s get social!
Creating and managing social media | User communication | Planning and executing campaigns
Public Relations
What does the public think of your brand, and what information does the media communicate? The public, your potential clients, are the ears that listen and PR tools are the mouth. And we’ll watch your mouth.
PR strategy | Media and public communication | Creating press releases | Internal PR | Corporate social responsibility
Project Team
Petr
The Negotiator / petr@bowtieprague.cz
Dominika
The Let's Make It Happen Girl / dominika@bowtieprague.cz
Martin
The Master / martin@bowtieprague.cz
Rastislav
The Technologist / rosta@bowtieprague.cz
Vít
The Platform Guardian / vit@bowtieprague.cz
Karel
The Innovator / karel@bowtieprague.cz
Jakub
The IT Guru / jakub@bowtieprague.cz
News
ŠKODA Product Training eMobility 2019: Recharge Life
ŠKODA is growing greener and tomorrow is now! In spanish Benidorm we organised Product training focused on new era of electromobility, where more than 6 thousands participants were trained. Have a look how we were charging batteries, not only those automotive ones.
Train the Trainer 2019: Crossing Borders
Another edition of Train the Trainer, this time focused on the presentation of a facelift version of the ŠKODA SUPERB and a brand new urban crossover ŠKODA KAMIQ. Together with participants from 47 countries, we crossed the borders of everyday life and looked at this educational event from a completely new perspective. Through the eyes of the customers, in the form of professional actors.
ŠKODA Challenge 2019
We went with the client to organize the international finals of ŠKODA Challenge 2019 in blazing Šibenik. Almost 200 participants competed in 8 categories for several days during which they were definitely not bored with us. Nearly 400 guests had the opportunity to see the gala awarding ceremony!
PT SCALA 2019
We really love automotive events! Indeed, see for yourself the new video from Product Training for the new SCALA! It was a dynamic event full of unforgettable experiences and emotional moments that kicked us off right at the beginning of the year.
Data Center Opening
We had the honor to open the largest private corporate data center in the Czech Republic. An event full of journalists, VIP guests and data flows that we will remember for a long time.
Inno Cube Opening
Innovations and enthusiasm – all this combined within the opening of the Inno Cube creative space. Thanks to using new and modern technologies, the event became much more interactive and interesting.
Train the Trainer 2018: Road to the Future
At this event we have traveled in time! From past to the future only in 3 days! Our team has made this trip several times in a row and, surprisingly enough, we all survived without consequences, while the participants were absolutely thrilled!
Culture workshops
The fact that the training does not have to be boring, but can be also fun and interactive was proved at the company culture workshops, attended by more than 2 000 employees.
Savarin by CRESTYL
An exceptional night, under the veil of secrets that kept our guests in tension until the last moment. The magnificent ambience of the historic riding hall provided great background for this event.
Film Music Prague 2018
As co-organizers of the most popular festival of film music, we have managed, among other things, with production, imaginative info stands or graphics. Goose bumps from this wonderful cultural experience remains until today!
PT KAROQ 2017: Another Way
One of our most comprehensive events that we have really enjoyed! Several months of preparations, 2 months of the action, 4 000 participants, 160 cars and the one and only BowTie team!
Clients
