Our team focuses on two core businesses- brand development and brand support. We help fledgling projects with strategically planning their market entrance, brand development and creating its identity; with already-functioning brands we use integrated marketing communication tools to build and support the brand.
360 marketing enables us to bring the brand to the attention of a wide spectrum of potential clients thanks to tools that are appropriate and useful.
Whether it be direct addressing or direct purchasing incentives, they all work as sales support and direct marketing for your clients. Although we won’t be the only ones to address them, we can make sure they are well taken care of and listen to us.
Guest management | Client databases | Loyalty programs | Competitions | Direct mailing
If you have a new business idea for a product or service, the next step is to create a successful brand that will be worthy of your vision and will be a support throughout its lifespan. BowTie will find the brand’s true face and character, and will achieve that elusive connection between you, your brand and your target market. We will simply complete your ideas with ours and together, we will create a unique brand that will be the building block for achieving your goals.
Creative |Logotype | Claim | Graphic manual | Stationery
Our claim is: “Connecting brands with emotions” – and that is exactly what event marketing and sponsoring is all about. Preparing a unique experience for visitors that will evoke positive emotions. Emotions that they will connect with your brand. So let’s organize events where the only reaction will be positive!
Press conferences | Internal and external events | Road shows | Sports and cultural public events | Partnerships and fundraising
Once your brand is created, trust us when we say you’ll want to see it everywhere. You’ll be proud of it and will be glad to show it – to everyone. Some show off, some are more subtle; whichever you prefer, we will be happy to help you.
Preparing prints | POP | POS | Corporate and promotional materials
Your website is your and our business card. It is often the first contact between you and your client. That’s why we create attractive, simple and clear websites. In the background of all the websites we create is the BowTie portal, which, thanks to its functionality, also serves as a CRM portal, a mailing portal and content manager. It can be expanded to include a reservation, event or e-shop portal.
Web design | Web hosting | SEO | Copywriting | Responsive web | PPC
Today’s marketing is not just advertising, nowadays advertising is just one of its tools; a tool that is necessary to combine with others so they create a whole with the biggest possible outreach. Just don’t forget catchy content, otherwise, in today’s overcrowded world, you simply won’t register!
Advertising and media campaigns | Appropriate communicational platforms | Timing | Media Purchasing
It is impossible to ignore the power of social media, despite what we may think of them. We consider them a part of innovation and use their potential to the fullest. We actually enjoy them! So stop being anti-social and let’s get social!
Creating and managing social media | User communication | Planning and executing campaigns
What does the public think of your brand, and what information does the media communicate? The public, your potential clients, are the ears that listen and PR tools are the mouth. And we’ll watch your mouth.
PR strategy | Media and public communication | Creating press releases | Internal PR | Corporate social responsibility
The Negotiator / petr@bowtieprague.cz
The Let's Make It Happen Girl / dominika@bowtieprague.cz
The Master / martin@bowtieprague.cz
The Technologist / rosta@bowtieprague.cz
The Platform Guardian / vit@bowtieprague.cz
The Innovator / karel@bowtieprague.cz
The IT Guru / jakub@bowtieprague.cz